13-21 January 2018, Adelaide

Adelaide City Council Tour Village


The Adelaide City Council Tour Village can be found in the city's recently redeveloped Victoria Square/Tarntanyangga.

The Adelaide City Council Tour Village is the heart and soul of the event. It's a gathering spot for cycling fans, an after-work meeting place and a venue to catch up on the day's racing.

Adelaide City Council Tour Village

Visitors to the village in 2017 watched interviews with cycling stars, got an autograph or two and picked up their official event merchandise. 

With a daily entertainment program, and the opportunity to watch the team mechanics at work, test ride the newest-model bikes, check out the latest cycling gear, and equip yourself like the pros, there is no doubt that the largest bike expo in Australia was the place to be in January.

See below for a list of the exhibitors who joined us in the Adelaide City Council Tour Village in 2017.

Adelaide City Council
Adelaide City Council - Premier Partner of the Santos Tour Down Under

Adelaide City Council are the naming rights sponsors for the Adelaide City Council Tour Village, the heart and hub of the Santos Tour Down Under.

Adelaide City Council representatives will be out in force at the Tour Village, with great merchandise available to purchase.


Bike Exchange

BikeExchange is an online marketplace to buy or sell any bike, accessory, component or part from anyone, anywhere, any time. It's your one-stop-shop to find, research, buy or sell #everythingbike from hundreds of bike shops and thousands of sellers, Australia-wide.

At the 2017 Santos Tour Down Under, BikeExchange will be running official #TDU Morning Rides, hosting The Exchange Cafe and is also the naming rights sponsor for BikeExchange Stage 5. 



BikeSA will be present in the Adelaide City Council Tour Village in 2017.

Adelaide Free Bikes will be available for hire, with general cycling information for visitors, including maps of the city, cycling routes, road rules and BikeSA programs and events.



Born in the heart of the French Alps in 1888, Bollé is dedicated to designing innovative eyewear that meets the demands of high performance athletes. With this in mind, Bollé brings the highest level of precision, comfort and protection in every pair of sunglasses and goggles produced.

At the 2017 Santos Tour Down Under, Bollé will be offering visitors a test ride with a pair of Bollé sunglasses. Visitors can also enter a draw to win a premium road bike. Just purchase any pair of Bollé sunglasses from the Bollé store in the Village to enter. 


Bosch eBikes


Bosch eBikes inspire and drive our mobility and are one of the most agile, comfortable and simply clever means of transportation of our time. They positively affect our health, the environment and society.

Bosch eBikes will be in the Adelaide City Council Tour Village helping you to choose and test-ride their range of eBikes throughout the event.



Make sure you head to Bupa’s Team Family Zone for some real family fun:

  • Get your family together for the Team Family Challenge: grab your map and solve the clues together as a family to find where Boo the Owl is hiding in the Village. Families who complete the challenge go in the draw to win a daily $200 Red Balloon family gift voucher.
  • Grab a coffee for a good cause from the Bupa Barista: Free coffee for Bupa customers and a gold coin donation to the Cancer Council for non-customers.
  • Work together as a team to see how fast your family can do the Build-a-Bike challenge.
  • Forget something in the rush to get out of the house? We might be able to help – ask at the Team Family zone if you’re in need of bandaids, wipes, spare bags or something refreshing to cool you down.
  • Visit the Team Family zone to find out how you could win a TREK family bike pack (terms and conditions apply).



CamelBak is the originator and a world leading brand of water bottles and hands-free hydration packs for outdoor recreation such as cycling, running and hiking.

CamelBak will be located in the Adelaide City Council Tour Village with various promotions running through the week, selling an extensive range of Packs and Bottles with staff to help with fitting you to the right product. 

Cancer Council SA - official charity partner
Cancer Council SA

Cancer Council SA is the official charity partner of the Santos Tour Down Under. Since the partnership began, the Tour has helped raise millions of dollars to help all those affected by cancer. 

On Friday 20 January 2017, more than 550 cyclists will Ride for a reason in the Bupa Challenge Tour. Since 2009, Ride for a reason has raised over $3 million to help those affected by cancer. 

Everyone participating in the Bupa Challenge Tour can fundraise and support people who have been impacted by cancer through Ride for a reason. Participating in Cancer Council’s Ride for a reason will also help you to reduce your own cancer risk by keeping active and contributing to a healthy lifestyle.

Take part in monthly Ride for a reason training rides with former TDU winner Patrick Jonker and Olympians Alex and Annette Edmondson throughout the lead up to the big day. Find out more information at www.rideforareason.com.au

Keep an eye out for Cancer Council volunteers at the start and end of each stage giving out free sunscreen.

Our Beat Cancer Tour team ride the course just hours before the pros - don’t forget to cheer them on!


Join Cannondale for two group rides departing from the city during the Santos Tour Down Under.

Monday January 16 2017, 10am

  • Group ride with the Cannondale-Drapac team departing from Bicycle Express Halifax Street.

Tuesday Jan 17 2017, 9am

  • Group ride with the Cylance women's cycling team departing from Bicycle Express Halifax Street.


Proven across all disciplines and at every level, Canyon bicycles are designed, engineered and assembled in Germany before being shipped directly to riders across the world to deliver the best riding performance out there.

Canyon will be hosting special guests Team Katusha at the Canyon booth in the Adelaide City Council Tour Village in 2017 - come past and grab an autograph!

De Grandi

De Grandi

As well as selling high performance sporting equipment, clothing and footwear De Grandi Cycle & Sport also provides extensive after sales service and repairs.

Take part in Demo rides on the new-model Pinarello and Wilier bikes and check out their storage solution display and 'Steadyrack' bike racks.

Travelling with your bike? Head to the De Grandi stand to see how Bop Worx range of bike protection products will save you thousands!

Festival City Wines

Festival City Wines

Festival City Wines is 100% family owned and operated since 1978; we focus on selling great South Australian wine.

McLaren Vale and The Adelaide Hills wine regions have been brought together via Festival City Wines to support a great local event in Adelaide and regional South Australia.

Visit Festival City Wines in the Adelaide City Council Tour Village for information on some of the best wine in South Australia.



The Focus team will be available for you to discover their range of bikes and help you choose the right bike for you.

Choose your test ride from a distinct selection of high-end road bikes available throughout the week.


Meet the beauty of water.

Founded in 1901, hansgrohe designs showers and tapware with quality craftsmanship and innovation for the bathroom and kitchen. 

Get 20% off all hansgrohe products during the 2017 Santos Tour Down Under. Visit the website for more information.

Hilton Adelaide
Hilton Adelaide - Premier Partner of the Santos Tour Down Under

Beautifully located overlooking Victoria Square, the Hilton Adelaide hotel is at the heart of the city's entertainment, shopping and dining precincts.

The Hilton Adelaide hotel is a proud partner and home of the Tour since 1999. Join in the buzz and soak up the atmosphere every day during the event at the Hilton Adelaide Coal Cellar + Grill and The Collins Bar.

The Tour cocktail will be available every day during the event in Coal Cellar + Grill lounge and The Collins Bar.

Lake Taupo Cycle Challenge

Lake Taupo

The Lake Taupo Cycle Challenge, in its 40th year in 2016, is New Zealand's premier and largest cycling event.  

The team from Lake Taupo Cycle Challenge will be in the Adelaide City Council Tour Village throughout the event week.

Take a Virtual Reality ride of the Lake Taupo Cycle Challenge, enter the draw to win a signed ORICA-GreenEDGE jersey OR a Ride Holidays 7-Day Tour Package to the Lake Taupo Cycle Challenge in November 2017. 

Robbie McEwen will also make an appearance for a signing and photo session, as well as to give an update on the daily racing action on Monday, Wednesday and Friday from 5-6pm.

Lazer Helmets

Lazer - Corporate Partner of the Santos Tour Down Under

Lazer is a brand of passion, performance and the joy of riding. 

Six to eight hours a day, 365 days a year; victories in all the classics, World Championships, Olympic Games and stages in all Grand Tour races, including the Tour de France.

Through sponsorship and support, Lazer Helmets thrives on helping and developing the sport of cycling for you. Lazer is always there, equipping the strongest teams and fastest riders with professional grade equipment pushing them to victory. 

Come and check out the deals at the Lazer booth in the Adelaide City Council Tour Village - they won't last long!

Lazer will be introducing their new range, along with their new women's range, MOI. 

Motor Accident Commission (MAC)

Motor Accident Commission

The Motor Accident Commission (MAC) is South Australia’s leader in road safety behaviour change and education, and is dedicated to the safety of all South Australian road users. MAC provides funding for research and projects that aim to reduce the number and impact of road injuries and deaths.

In 2017, MAC will again be placing their giant inflatable bike in the Village - a crowd favourite! Visit the MAC BOX in the Adelaide City Council Tour Village and experience the world through a cyclist's eyes and enter to win a bike ride with MAC Ambassador and TDU Ambassador Anna Meares. Anna will also be at the MAC BOX signing autographs - date and time TBC.

Nine Network

Nine Network - Major Partner of the Santos Tour Down Under

The Nine Network is the official broadcaster in Australia for the 2017 Santos Tour Down Under.

Nine will be set up in the Adelaide City Council Tour Village, ready to interact with fans in their 'Married At First Sight' chapel - dress up, take a snapshot and enter to win $20,000!

People's Choice Credit Union
People's Choice Credit Union

People's Choice Credit Union is one of Australia's largest credit unions with more than 348,000 members across Australia. 

At the 2017 event, People's Choice Credit Union are the naming rights sponsor for the People's Choice Classic, the prelude street circuit race to the 2017 Santos Tour Down Under. They will also be hosting the People's Choice Undies Run for Bowel Cancer, which will take place just before the People's Choice Classic on Sunday 15 January 2017.



Pioneer support cyclists' growth, taking them to the next level with assured improvement and complete expression of pedaling power.

Pioneer will be showcasing at the Adelaide City Council Tour Village in 2017, with a power meter and pedaling analysis sessions running each day. This includes on-bike testing, live on-screen data and one-on-one assessments.

There will also be special offers and deals on equipment for TDU event customers.

Pure Blonde

Pure Blonde

Landing on Australian Beer Lovers' radar in 2004, Pure Blonde was Australia's first Low-Carb Beer.

Pure Blonde changed the beer game in Australia and quickly established itself as a beer of choice.

Visit the Pure Blonde Beer Garden in the Adelaide City Council Tour Village for a tasty refreshment while you watch the action on the big screen. 



Hand made in Italy since 1965, Santini are an official jersey partner of the UCI and the Santos Tour Down Under.

At the 2017 Santos Tour Down Under, you can browse and buy their collection of exclusive Santos Tour Down Under memento jerseys and kit.


An Australian energy pioneer since 1954, Santos is one of the leading independent oil and gas producers in the Asia-Pacific region, supplying the energy needs of homes, businesses and major industries across Australia and Asia. We are proud to sponsor the Santos Tour Down Under, Australia's premier cycling race.

At the 2017 event, Santos will be showcasing at the Adelaide City Council Tour Village with a gas-cooking display, Fulgalz cycling competition, Insta-camera photo board, kids' interactive displays, plus helium balloon and fedora hat giveaways.



It's never been a better time to start a career with SA POLICE! 

Visit SAPOL at the Adelaide City Council Tour Village to find out if you have what it takes to join the team.

Police will be onsite to share their experiences and answer your questions about a career in policing. Find out about:

  • recruitment processes and requirements
  • how to apply
  • evaluation, testing and how to prepare
  • physical testing, including required standards, and
  • recent changes to fast track your entry

Great pay / Every Day is Different / Over 40 Career Paths

See yourself in the uniform in 2017.

Visit SAPOL at the TDU to find out how to JOIN OUR TEAM.

South Australian Sports Institute

Established in 1982, the South Australian Sports Institute (SASI) was Australia's first state sports institute. It is a division of the Office for Recreation and Sport in the South Australian Government. SASI identifies, develops and supports athletes with the potential to perform at the highest national and international levels of sport.

SASI will be talent search testing over the TDU, in an attempt to find Australia’s next cycling champions. The tests will be measuring athletes’ speed, power and strength and will include 6sec and 2min sprints on stationary Watt bikes. We invite athletes aged 12 – 26 to come and be tested.

Over the course of the event, we have invited multiple SASI cyclists to come and help out with the testing. Many of these athletes have represented Australia on an international level, at junior and senior levels, and some have been talent searched themselves so are in a great position to encourage athletes, spot talent, and lend a helping hand to our Talent Search staff. We may even see a few Olympians come down to help us with the testing.

There will be prizes to be won for the athletes that can generate the highest number of Watts / greatest cadence, for specific age groups, and all of the athlete data will be passed onto the SASI Cycling coaches for further evaluation. We may even invite athletes to come to SASI for further testing if they show us unique talent and raw ability and we are hoping to then invite a selection of athletes to train with the cycling state development squads at the Superdrome.


Schwalbe tyres are madd for cyclists, by cyclists. Schwalbe is a worldwide brand and a leader in the European market.

Schwalbe will be running various Instagram competitions during the week at the Santos Tour Down Under, holding Strava segment competitions and hosting a celebration at the top of Willunga Hill on BikeExchange Stage 5.

Science in Sport
Science in Sport

Science in Sport is a leading sports nutrition company that develops, manufactures and markets innovative sports nutrition products for professional athletes and sports enthusiasts.

SiS will be selling various products in the Adelaide City Council Tour Village, with special deals including:

  • 5 x Isotonic Gels for $10
  • 5 x Energy Bars for $10
  • 2 x Hydro for $15
  • 1 x Team Sky 3 Hour Pack $15


SCOTT Sport's high-end bike, wintersport, motosport, outdoor and running products showcase our passion for sports and the great outdoors.

INNOVATION - TECHNOLOGY – DESIGN is the essence behind all SCOTT products and the vision of our engineers and designers.



Shimano is the world's largest bicycle component manufacturer and a sponsor to multiple UCI WorldTour teams. Santini are proud to provide Neutral Service at the Santos Tour Down Under in 2017.

At the 2017 Santos Tour Down Under, you can take part in their Shimano Experience Project, displaying their Dura-Ace R9100 series components. Try on the S-PHYRE footwear range and explore their interactive displays and merchandise collection.

Singapore Airlines

Singapore Airlines

Singapore Airlines began flying to Adelaide in March 1984, making the airline the longest-serving international carrier in Adelaide. in 2017, the company will be celebrating its 33rd year of service in Adelaide.



You can do so much more with a Subaru. Adventure in the outback, unleash on coastal roads, nip around town and breeze to school and back. From SUVs to sporty performers, there’s a Subaru that'll help you do. Subaru are the proud sponsors of the King and Queen of the Mountain categories in the Santos Tour Down Under and the Santos Women's Tour.

Visit Subaru in the Adelaide City Council Tour Village and do something out of the box; take part in their Carpool Karaoke in the All-New Impreza, let the kids take on the inflatable obstacle course and enter to win amazing prizes.


Tacx designs and manufactures indoor bike trainers and bike accessories. 

Our goal is to motivate and inspire athletes to push their limits. We do this by producing innovative, high quality products. In doing so, we combine our passion for the sport of cycling with our passion for technics.

Today's Plan

Today's Plan

Australian company Today's Plan offer an intelligent training system for riders of all levels to produce tailored training plans and powerful analytics which offer new ways to understand and track your progress. 

Today’s Plan is the data, training and analytics partner for the Team Sky and Trek-Segafredo UCIWorldTour teams, so come and visit us at the Adelaide City Council Tour Village to understand how Today’s Plan can help you improve whether you are a beginner or an elite rider.

Birds of Tokyo
Team presentation and free concert

The perfect start to your Santos Tour Down Under experience is joining us for the Team Presentation and Free Concert, headlined in 2017 by ARIA Award winners Birds of Tokyo.

Cancer Council
Adelaide City Council - Premier Partner of the Santos Tour Down Under
The Advertiser
Hilton Adelaide - Premier Partner of the Santos Tour Down Under
Motor Accident Commission - Premier Partner of the Santos Tour Down Under
Singapore Airlines Linear Logo
University of SA
Bike Exchange - Major Partner of the Santos Tour Down Under
Cycling Australia - Supporting Partner of the Santos Tour Down Under
Festival City Wines
People's Choice Credit Union
Pure Blonde
Staging Connections
Triple M
Channel 9
South Australia Police
99 Bikes
Bolle - Corporate Partner of the Santos Tour Down Under
Canyon - Corporate Partner of the Santos Tour Down Under
Flight Centre Sports and Events
Lazer - Corporate Partner of the Santos Tour Down Under
Leader Computers
Science in Sport
Wilson Parking
Adelaide Expo Hire
Big Fish Events Group
Let's Go Motorhomes
Rundle Place
signs inc
Kessner Suzuki
White Marquee Event Hire