Santos Tour Down Under wins best event at state tourism awards
10 Nov 17
THE Santos Tour Down Under is South Australia's best event for the fourth time, after winning the category for best Major Festival and Events at the SA Tourism Industry Awards on Friday
Having previously won this award in three consecutive years from 2009 to 2011, the Tour edged out stiff competition from popular arts and culture festivals WOMADelaide and the
Adelaide Fringe to claim the 2017 trophy.
As Australia's only UCI WorldTour stage race, the Santos Tour Down Under continues to grow South Australia's profile through national and international coverage of the elite male and female cyclists racing through the state's suburbs
In 2017, a record 840,000 attended the event - with 43,000 of those coming from interstate or overseas.
The event also injected $56.5 million into South Australia's visitor economy and generated the equivalent of 683 full-time jobs.
Anticipation is building for the 20th edition of the Santos Tour Down Under in January with international stars like world champion Peter Sagan and previous winner André Greipel
set to return.
The Bupa Challenge Tour will also provide the public their chance to hit the bitumen during the Bupa Stage 4 from Norwood to Uraidla, With the event's most popular jersey offered to participants.
The Santos Tour Down Under will be held in Adelaide and surrounding regions from 13-21 January 2018.
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